Tiffany is a global ambassador for Rapha, a UK based fashion brand producing the finest cycling clothing and accessories in the world. Tiffany has been an ambassador since 2016 and you can regularly find her attending Rapha events global and sharing their stories.
Founded by Simon Mottram in London in 2004, Rapha launched with a month-long exhibition in East London’s Old Truman Brewery. Entitled Kings of Pain, it showcased six heroes from cycling’s golden era and beyond: Fausto Coppi, Jacques Anquetil, Raymond Poulidor, Tom Simpson, Eddy Merckx and Bernard Hinault. These riders perfectly captured the glory and suffering – and style – of road racing and today they, along with many others, continue to provide a source of inspiration for Rapha’s design.
Rapha is now more than just a clothing company – in addition to an online emporium of performance roadwear, accessories and publications, the brand includes physical retail locations, luxury travel, and a cycling club with global membership. Growing from three employees in 2004 to more than 350 in 2016, Rapha’s design aesthetic and multichannel retail model have taken the company from startup to global enterprise. While the majority of Rapha’s business is online, an ever-expanding network of Clubhouses around the world means that customers can experience the brand in person and immerse themselves in the culture of road cycling. The Rapha Cycling Club (RCC) was established in 2015 as a global cycling club and natural extension of the brand and currently has over 7000 members.
Beginning with beautifully designed merino jerseys and continuing into the world of professional cycling sponsorship, Rapha has continually developed its product offering while taking learnings from some of the best cyclists in the world – from its clothing partnership as title sponsor to the UCI Continental-level Rapha-Condor teams from 2005 to 2012 to its defining role as WorldTour Team Sky clothing supplier from 2012 to 2016, Rapha has translated beautiful design and technical advancement into success on the professional racing scene.
Rapha’s trajectory of growth will see continued openings of Clubhouses globally as well as an expanding range of product offerings and an increased presence in the cycling community worldwide. Despite this rapid growth, the values and culture at Rapha remain the same as they were 12 years ago. Employees are encouraged to connect with the sport and ride their bikes, often doing so together; to be ambitious in everything that they do, without being afraid to roll up their sleeves when needed. Rapha’s goal is to make road cycling the world’s most popular sport, and everything it works towards has this in mind.